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FOR IMMEDIATE RELEASE
Contact: Matt Bader Java Juice Inc. 671 Rose Ave Venice, CA 90291
Toll Free 866 244.3633 Office 310. 314.2693
www.javajuiceextract.com

JAVA JUICETM FIRST KOSHER, ORGANIC COFFEE EXTRACT

VENICE, CA JAN 2006 -Java Juice, a pure coffee extract "straight from the bean" will be introduced at trade shows targeting outdoor, travel, office, and culinary markets. The coffee extract is sourced from fairly traded, certified organic coffee beans, Certified Kosher, anti-oxidant rich and additive-free. And it's made in the USA.

On January 28th, Java Juice made its national debut at the 2006 Outdoor Retailer Expo in Salt Lake City, Utah. Java Juice™ is a pure organic coffee extract "straight from the bean." As part of the Expo's Green Steps Program, Java Juice joins the legions of companies adopting green practices in their product, and business tactics.

Java Juice, a first- to- market product, is as green as it gets. Java Juice is made with 100% certified organic coffee beans. No additives or preservatives, just coffee extract and triple filtered water. For efficiency, Java Juice™ coffee extract could not be easier to use. "Just add water" for gourmet-level coffee was unheard of until now. "It's like having a portable espresso machine!" exclaims mountaineer and spelunker Ken Blackman. The half-ounce packets can make a 12 to 16 oz. cup of hot or iced coffee. For the strength and flavor of a double shot of fresh espresso; add a packet of Java Juice to a weaker of cup of coffee.

It is great for camping. For a quick latte at the office just microwave a cup of milk and add a packet of Java Juice. The fresh extract "straight from the bean," comes in 1.5 oz. portable packets, which make them fun and easy to take anywhere. Richard Karno, the California coffee roaster who created the concept, said "We experimented with many types of organic beans until we found the perfect balance of body, flavor and aroma. It took me years to perfect the quality."

The most innovative thing about Java Juice is freshness. In the world of coffee extracts, the lower the ratio of water to extract, the greater amount of flavor and coffee taste retained in the product. Unlike freeze-dried or other instant coffees, Java Juice is a "fresh" product. We created pure coffee essence and packaged it in specially designed barrier packets to keep out light and oxygen, which can degrade coffee taste over time. A historic first in coffee extracts, consumers can simply open Java Juice and add water for a true cup of fresh coffee.

Boiler Plate:

Java Juice is 100% organic coffee extract made from some of the world's finest Arabica beans. Made in the USA, Java Juice organic coffee extract contains no chemicals, additives or preservatives, just pure coffee essence. Java Juice requires no special brewers or filters. On the trail, at home or at the office, just add hot or cold water to Java Juice for a cup of the finest and freshest coffee alternative to brewed specialty coffee.