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Expand Sales with Expanded Coffee Offerings
An exerpt from Stop Watch Magazine – the official magazine of Natso

Richard Karno, president of Java Juice, said the reasy–to–drink coffees-are aining big ground because they are fast and caffeinated. Karno recommends that travel plaza owners take the time to sample new products [ such as Java Juice-pure coffee extract ] and ask suppliers abojt new products "Coffee lovers are very passionate about their morning mud," he said.

Experts agree that freshness counts. Karno said, "Coffee, like wine or baked goods gets stale when exposed to oxygen." [Hence single servings of Java Juice]

Listening to the customers and offering premium blends can draw in business. "Travel plaza shoppers are every bit as sophisticated and savvy as consumers in concentrated urban areas. Maybe more so-they know that they can have quality at affordable prices. They enjoy choice, options and gourmet products too," Karno said.